Smiling man in a dark suit and white shirt standing beside a “For Sale” sign for Pop Homes, with contact details and a QR code visible.

Craig Mitchell

Founder & Director

With an honours degree in Property Development and over a decade of experience working for a national housebuilder, Craig brings a level of expertise, insight and industry access rarely found in local estate agency. Most recently holding the position of Sales & Marketing Director, Craig led high performing teams, oversaw large scale developments and delivered results within a blue chip environment.

This experience has built an extensive network of trusted industry contacts from surveyors and solicitors to mortgage brokers, lenders and marketing specialists, many of whom work exclusively with Craig and Pop Homes. It is a level of access that allows clients to benefit from connections and opportunities not always available through traditional estate agents.

Marketing sits at the heart of Craig’s approach. Drawing on years of strategic, data driven marketing experience gained within a national housebuilding brand, Craig now brings that same professional, high-impact approach to the local Falkirk market, ensuring every home is positioned, presented and promoted to stand out.

Approachable, detail driven and passionate about property, Craig works closely with every client from first enquiry through to completion, delivering a service that is personal, transparent and focused on achieving the best possible outcome.

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Craig Mitchell

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